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Robert Brazile, until recently CTO for the E-Commerce firm ATG, has become a vice president of software development at Oracle with Oracle's acquisition of ATG. His over 25 years of experience includes stints in software product development, professional services, and product management. Before Oracle and ATG, Robert worked for development environment provider CenterLine (originally Saber) Software and Internet pioneer Bolt Beranek and Newman (BBN).

25.06.2012

The State of E-Commerce Enterprise Software

LOCATION: Zürich
KEYWORDS: Lessons learned, Technology

AGENDA:18:00 - 18:30h: refreshment
18:30 - 19:30h: Talk incl. Q/A

SPEAKER: Robert Brazile   COMPANY: Oracle

E-Commerce was one of the main drivers of the development of server-side Java technologies in the mid- to late-90s, including even such basics as session-tracking and underpinnings of JSP and servlets, such as page compilation. With the rapid growth of E-Commerce came the need for parallel growth in the sophistication of E-Commerce technologies, beyond the basics of shopping cart and catalog. Increasingly, E-Commerce is becoming just Commerce, as its systems begin to span channels and integrate more tightly with the enterprise systems running the overall business endeavor. This is mirrored by an increasing desire by companies to manage their business across all channels rather than in the separate and disjoint fashion they sometimes are.

This talk will survey requirements for modern E-Commerce sites and describe examples of some of the standard business features being provided by E-Commerce enterprise software. We will look at the kinds of metrics used to manage the business, as well as some potential future directions for E-Commerce.

Jazoon Warm-Up Event II

Note that the apero for this event will be before the event. Earlier this day at 16:30 we already have the event "Eclipse 4 (e4) Die nächste Generation von Eclipse RCP". You are invited to an apero between the two talks. The two talks can be visited independently of one another.

LEVEL OF TALK: Beginner
LANGUAGE: Talk: en / Slides: en

Robert Brazile, until recently CTO for the E-Commerce firm ATG, has become a vice president of software development at Oracle with Oracle's acquisition of ATG. His over 25 years of experience includes stints in software product development, professional services, and product management. Before Oracle and ATG, Robert worked for development environment provider CenterLine (originally Saber) Software and Internet pioneer Bolt Beranek and Newman (BBN).

LEVELS:

BEGINNER
The presented topic is new to the audience or only little and superficial experience exists. This talk will mainly cover basic aspects of the topic and not go into much detail.

INTERMEDIATE
The presented topic is known to the audience, serious practical experience is expected. This talk might cover some basic aspects of the topic, but will as well go into depth and details.

ADVANCED
The presented topic is well-known to the audience, serious practical experience and a deep understanding are required. This talk will not cover basics of the topic, but will go into depth, might discuss details, compare different approaches, and so on.

ALL
The topic presented is of interest to all levels and does not require any special prior knowledge.

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About

JUG Switzerland aims at promoting the application of Java technology in Switzerland.

JUG Switzerland facilitates the sharing of experience and information among its members. This is accomplished through workshops, seminars and conferences. JUG Switzerland supports and encourages the cooperation between commercial organizations and research institutions.

JUG Switzerland is funded through membership fees.

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info@jug.ch

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